Publications

Journal Articles: Refereed:

McClung, S., Mims, B., and Hong, C. (2003). College Radio Streaming and Legal Uncertainty. Journal of Radio Studies. 10:2 December, 2003 pp. 156-169.

Hardin, R. and McClung, S. (2002). Collegiate Sports Information: A Profile of the Profession. Public Relations Quarterly. Vol. 47, No. 2. Summer 2002, pp. 35-39.

McClung, S. (2001). College radio station web sites: Perception of value and use. Journalism and Mass Communication Educator. Vol. 56/1, Spring, 2001, pp. 62-73. 
Wilkinson, J., Bates, B., Chambers, L.T., and McClung, S. (2000). What makes a good radio remote: Factors leading to perceived cost-effective and well received radio promotional sales events. The Journal of Broadcasting and Electronic Media. Vol. 44, No. 4, Fall 2000, pp.716-730.

Journal Articles: Editor Reviewed

McClung, S. and Lloyd, J. (2003). Tell it like it is! A qualitative analysis of how college radio station managers view pending Internet streaming legislation. Feedback. Vol. 44 Number 3.pdf. pp. 27-34.  

Harmon, M., McClung, S. and Vareka, A. (2003). Accuracy in television news - revisited: Are things any different 25 years later? Feedback. Vol. 44. Number 2.pdf. pp. 46 - 52.  

McClung, S. (1999). Who Uses College Radio Station Web Sites? Feedback. Fall, 1999, Vol. 40, No. 4. p. 27-34. 

McClung, S. and Wilkinson, J. (1997). Record Companies and College Radio: Investing and Learning. Feedback. Vol. 38 No. 4 p. 5-8.

Dissertation:

McClung, S. (1999). Benjamin Bates - ChairUses and Gratifications of College Radio Station Web Sites: An Exploratory Study.

Book Chapters:

McClung, S. (1998). "Digital Audio Editing." In Advising, Managing and Operating A Student/Noncommercial Radio Station by Jim McCluskey (Ed.). Simon and Schuster Custom Publishing. [NR]

Jackson, S. and McClung, S. (1998). "Streaming Audio and Video." In Advising, Managing and Operating A Student/Noncommercial Radio Station by Jim McCluskey (Ed.). Simon and Schuster Custom Publishing. [NR]

Computer Software/Book Reviews:

"SoundEdit 16" by Macromedia. Feedback Vol. 39, No. 2, 1998. p.51.

"Copyright Culture" by Ronald V. Bettig. Journal of Media Economics. Vol. 10, No. 4., 1997. pp. 79-80.

Funded Research:

McClung, S. (2002). CRC First Year Assistant Professor Award, Florida State University. $10,000.00 for Internet survey of users of radio station web sites. Grant awarded in February, 2002.

McClung, S., and Hardin, R. (2001). NAA/CUE/ITC Mini-grant for
$500.00 for Internet survey research concerning NCAA use of the World Wide Web. Grant awarded in February, 2001.

Harmon, M. and McClung, S. (2001). "Local television news accuracy." Study funded by the University of Tennessee Communications Research Center. $2,700.00 Grant awarded in February, 2001.

Wilkinson, J., McClung, S. (1997). "Unsigned Musicians and College Radio: As one or at odds?" Study funded by the Scholarly Activities Research Incentive Fund. $4,372.00 grant awarded in March, 1997. Graduate Assistant.

Wilkinson, J., Bates, B., Chambers, L.T., and McClung, S. (1996). "The efficacy of radio remotes: An exploratory study." Study funded by the National Association of Broadcasters. $5,000.00 grant awarded in March, 1996. Research Assistant.

Research Presentations:

McClung, S., Hardin, R. (2003). Marketing on the Web: Collegiate Athletic Sites. Sports Marketing Research Conference, Gainesville, FL. Nov. 9, 2003.

Wilkinson, J. and McClung, (2003). S. Sender-Receivers, New Media Use, and the implications for the Converged Audience. The Dynamics of Convergent Media Conference, Columbia, SC, Nov., 6, 2003.

McClung, S., Mims, B., and Hong, C. (2003). "The Last Bastion of Internet Streaming: College Radio Websites." National Broadcasting Society convention, St. Louis, MO., March 5-8, 2003. First Place Paper in the Juried Paper Competition.

McClung, S. and Lloyd, J. (2003). "Tell it like it is! Student media advisors give their opinions on Internet streaming during times of legal ambiguity." BEA Convention. April, 2003. Student Media Advisors Division. Third Place Paper in Open Division.

McClung, S. and Wilkinson, J. (2002). "A Cross-Cultural Comparison of the Dynamics of Convergent Media." The Dynamics of Convergent Media Newsplex Week Academic Conference. College of Mass Communications & Information Studies,
University of South Carolina, Columbia, SC November 14-16, 2002.

Hardin, R., McClung, S. (2002). "Skills Assessment for the Converging Environment: A Survey of Collegiate Sports Information Directors." AEJMC Southeast Colloquium, Gulfport, MS. March, 2002.

Harmon, M., McClung, S. and Vareka, A. (2002). "Accuracy in television news: 25 years later." University of Tennessee College of Communications Research Symposium, Knoxville, TN. April, 2002.

McClung, S. (2001). "College radio station Web sites: What people value in them and why they use them." 1st Place paper in open category. BEA Student Media Advisors Division BEA Convention, April, 2001. Las Vegas Nevada.

First Place Winner (1998). Web Design Contest co-sponsored by the divisions of Communication Technology & Policy and Visual Communications of AEJMC for WWW Page: UT College of Communications Graduate Studies. Presentation conducted August, 1998 at AEJMC convention, Baltimore MD.

Chambers, T. and McClung, S. (1998). The telecommunications act of 1996: Radio market share stability and competition. Paper presented at the BEA Research Division Session. BEA Convention, Las Vegas, NV Apri, 1998.

Bates, B., Chambers, T., Emery, M., McClung, S. and Murphy, R. (1997). Soliciting public opinion and public comments: TV stations' use of online surveys. Paper presented at Midwest Association for Public Opinion Research, Chicago, IL. November, 21-22.

McClung, S. & Wilkinson, J. (1997). Opinions of unsigned musicians toward college radio: As one or at odds? Paper presented at Midwest Association for Public Opinion Research, Chicago, IL. November, 21-22.

McClung, S. (1997). "Information representation and local T.V. stations on the web: Building a better web site." Paper presented at the Ohio University College of Communication's Eleventh Annual Research Conference, Athens, OH. Oct. 24.

Murphy, R. & McClung, S. (1997). "The impact of using the internet in the classroom: Are students learning?" Paper presented at the Ohio University College of Communication's Eleventh Annual Research Conference, Athens, OH. Oct. 24.

Chambers, T. and McClung, S. (1997). "The radio remote: A model of audience feedback." Paper presented at the 1997 AEJMC Convention, Chicago, IL. Media Management and Economics Division, Graduate Education Interest Group. July 31.

Bates, B., Chambers, T., Emery, M., Jones, M., & McClung, S. (1997). "Television on the web, 1996: Local television stations' use of the world wide web." Paper presented at the 1997 AEJMC Convention, Chicago, IL. Communications Technology and Policy Division. Top three paper in division. July 31 - Aug. 2.

Wilkinson, J., Bates, B., Chambers, T., and McClung, S. (1997). "The efficacy of radio remotes: An exploratory study." Study presented to the National Association of Broadcasters Convention, Las Vegas, NV, April 6.

Murphy, R., McClung, S. (1997). "Integrating the internet into the communications classroom: An experimental study." Paper presented at the BEA Annual Convention, Courses, Cirricula and Administration Division. Second Place Award in Debut Category. Las Vegas, NV, April 4.

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Bates, B., Chambers, T., Emery, M., McClung, S., Park. J. & Smith, C. (1997). "Television and the web: How local television broadcasters are using the World Wide Web." Paper presented at the AEJMC Winter Regional Conference, Communication Technology and Policy Division, St Petersburg, FL. February 7-8.

Panelist

McClung, S. (2003). Panelist: Streaming: A Look at the Issues Facing Student Media Advisors. "Examining attitudes of college radio advisors toward streaming, record companies and the law." BEA Convention. April, 2003. Student Media Advisors Division.

McClung, S. (2003). Panelist: Radio/Music and Ethical Issues of the Internet. "Gimme! The ethics of downloading free music from the Internet." BEA Convention. April, 2003. Broadcast and Internet Radio Division.

McClung, S. (2002). College Radio on the Internet Broadcast & Internet Radio - Panelist: "Thematic user responses of college radio station web site users." BEA Convention. April, 2002.

Panel Moderator: BEA 2000 "Broadcasters and the Internet." Broadcast Education Association Research Division. BEA National Convention, April, 2000. Las Vegas Nevada.

Panelist: BEA (1999). "College Radio Web Sites: Uses and Benefits." Broadcast Education Association Research Division. BEA National Convention, April 16, 1999. Las Vegas Nevada.

Panelist: (1998). BEA Convention, Las Vegas Nevada. "Research on Broadcasters on the Web" The panel examined some of the research being done on broadcast Web sites, their content and construction, and their use by visitors to those sites. Moderator: Benjamin J. Bates, University of Tennessee. "TV Web Site Design: Constructing Better Sites" - Steven McClung, University of Tennessee.