Education

BA 1973; Universidad Iberoamericana, Mexico City, Ciencias y Tecnicas de la Informacion
MA 1975; Michigan State University, Communication
PhD 1977; Michigan State University, Communication

Teaching Interests

• Hispanic and Multicultural Marketing Communication
• Consumer Insights and Account Planning
• Applied Research Methods
• Cross-Cultural and Intercultural Communication applied to Advertising and Marketing.

Research Interests

• Hispanic and Multicultural Marketing Communication
• Branding, Consumer Insights for Product Design and Communication
• Cultural Archetypes and their Application to Marketing